Global Diffusion of Technological Innovations: A Coupled-Hazard Approach
نویسندگان
چکیده
منابع مشابه
International Diffusion of Digital Mobile Technology: a Coupled-hazard Approach
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The convergence of the Internet, electronic commerce, and wireless technology has created the basis for the rapid global diffusion of mobile commerce. We believe that one approach to understand mobile commerce diffusion is to study the diffusion of digital mobile devices required in mobile commerce activities. Although prior research in technology diffusion has identified a set of variables tha...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2000
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmkr.37.1.47.18722